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After launching PublicSquare's ecommerce marketplace 12 months prior, PublicSquare was evolving to better curate content for customers. After adding new merchandising widgets, additional checkout features, and better product detail pages, it was now time to evolve our brand voice with curated content. We embarked on a journey to get to PublicSquare Brand 2.0 with our product.
As the marketing team worked on the brand identity work, my team took on the task of moving the product design to better fit where the brand identity was moving. This included more imagery, more breathing room, curated collections and content such as guides, and upgraded navigation. To get to a first pass, we tackled the north star vision of the designs and stepped that back to a 1.5 version that will begin to move site aesthetics in the 2.0 direction before actually launching 2.0
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