As a early stage venture-backed start-up, HeadRace had a product idea but lacked an overall visual identity and presence on the web. I was brought on to build out the product design org and undertook the work to build out the brand identity before building the marketing website.
After doing exploration with colors, fonts, different patterns, and competitive analysis, I put together a a palette and formative messaging and content for the website. This led to a website design which fit the users very well and provided knowledge they needed to make the leap and sign up. This has led to a significant increase in brand trust and user sign ups for the platform.
Designs spanned across the landing experience, pages specifically for our defined users, content, and sign-up.
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